Fashionably Unlucky is a conceptual fashion magazine that explores the intersection of fashion photography and superstition. The project reimagines traditional symbols of bad luck through stylized editorial imagery and thoughtful design.

The magazine focuses on five superstitions — a broken mirror, an umbrella indoors, a black cat, a single magpie, and a ladder — translating each into a conceptual fashion shoot that blends storytelling, tension, and elegance. Excerpts from TED Talks on superstition add context and reflection, while the editorial layout balances striking photography with strong typography to create an immersive visual narrative.