Nova - Reimagining Beer
NOVA redefines what beer can be.
A crisp craft beer activated by squeezable fruit infusion pods, creating a bold burst of flavour and a visible moment of transformation in every can. Fresh, expressive and designed to be personalised, NOVA is beer - reimagined.
A response to the BrandOpus Hatch Brief
Six flavours. Endless expression.
Each NOVA pod releases a unique burst of fruit and botanical flavour, blooming through the beer in colour, movement and taste.
Advertising NOVA
Through slow-motion liquid diffusion, flavour explosions and immersive pop-up experiences, the campaign brings the pod squeeze moment to life across social, out-of-home and in-store touch points. Every advert captures the burst of colour, flavour and energy that makes NOVA a beer reimagined.
Packaging
The sleek aluminium can is paired with a clip-on squeezable flavour pod, allowing the ritual of transformation to begin before the first sip. Inspired by liquid diffusion, the pack design uses soft fruit-led gradients and real movement photography to visually express the flavour blooming inside, creating a premium and immersive shelf presence.
Collaboration
By combining Robinsons’ expertise in recognisable fruit flavours with NOVA’s modern craft beer base, the partnership bridges familiarity and innovation. This collaboration positions NOVA as both approachable and disruptive, using trusted flavour cues to invite a new generation into the beer category.